Capital at Blue Hour
An aerial campaign that made the DMV impossible to scroll past.
CLIENT
DMV Tourism Board
DURATION
5 weeks
LOCATION
Washington, DC · Maryland · Virginia
The brief.
The DMV Tourism Board wanted to position Washington DC, Maryland, and Virginia as a unified destination for domestic and international travelers. Traditional tourism ads felt stale. They needed something that would stop the scroll — cinematic, emotional, and instantly shareable.
The vision.
We proposed a drone-first campaign: capture the region's monuments, coastlines, and cityscapes exclusively at blue hour — that fleeting window between sunset and night when the sky turns electric. Every shot would be a hero shot. We deployed two FAA-certified drone pilots across 14 locations over three weeks, timing each flight to a 20-minute window of perfect light.
The execution.
We delivered a 60-second hero spot, six 15-second social cutdowns (one per location), and a 30-second CTV-ready broadcast version. The campaign ran across Instagram, TikTok, YouTube, and connected TV. We also delivered a 200-image photography library for the tourism board's ongoing marketing needs.
The impact.
0M
Views in 30 Days
0%
Tourism Increase
0
Locations Filmed
0+
Photo Library
WAFI captured the DMV in a light we've never seen before — literally. The blue-hour footage became iconic. Hotels reported booking surges after the campaign launched. It didn't just promote the region; it redefined how people see it.
Marcus Williams
Director, DMV Tourism Board
